The healthcare industry has been grappling with high turnover rates and severe staffing shortages, particularly exacerbated by the pandemic. To address these challenges, healthcare organisations are increasingly looking towards the gig economy for inspiration. The U.S. Bureau of Labour Statistics predicts that more than 2.6 million healthcare jobs will be added by 2031, necessitating innovative approaches to recruitment and retention.
The term “gigification of healthcare” doesn’t imply that all healthcare professionals will become contractors. Instead, it highlights the industry’s need for greater flexibility and speed. To meet the expectations of the next generation of healthcare professionals, the sector is adopting strategies from the gig economy, focusing on agility and autonomy.
One of the most significant shifts is using mobile apps as a work platform. Gig workers have long relied on apps to manage their schedules, complete tasks, and receive payments. The healthcare sector is also embracing this technology, optimising mobile experiences for healthcare professionals. A survey found that nearly two-thirds of millennials and Gen Z respondents prefer digital communication over face-to-face interactions. Physicians use an average of 4.1 mobile apps for work, while nurses use 3.2 work-related mobile apps. These apps make work more efficient and improve patient care by enabling real-time monitoring and telemedicine.
The healthcare industry has also been notorious for lacking speed and flexibility, especially regarding payment structures. However, the gig economy’s model of instant payments is gaining traction in healthcare. Over half of Gen Z and millennials live paycheck to paycheck, making accessing earnings quickly a significant benefit. This approach not only retains existing staff but also attracts new applicants.
Another area where the gig economy influences healthcare is the adoption of flexible work schedules. Newer scheduling systems are being implemented that offer greater self-service and control to clinicians. The rise of telehealth has also enabled more healthcare professionals to work remotely, adding another layer of flexibility.
Healthcare systems also leverage staffing companies and marketplaces to meet talent demands quickly. This approach helps to combat staff shortages and improves patient care. Additionally, healthcare organisations offer unique rewards and benefits, such as financial literacy coaching and tuition coverage, to attract and retain talent.
Mental health benefits have become increasingly popular perks, helping healthcare professionals better manage their professional and personal lives. This focus on mental well-being contributes to more robust retention rates, leading to better patient care and higher morale within healthcare facilities.
The healthcare industry is in the early stages of embracing the gig economy, but those that do are setting themselves up for future success. By adopting strategies and technologies from the gig economy, healthcare organisations can address staffing shortages, improve worker satisfaction, and ultimately deliver better patient care.
Source[s]: MedCity News
